Stefan Jacoby: New CEO at Volkswagen
Stefan Jacoby, just appointed CEO of Volkswagen of America, surprised everyone. On his 6th day, he announced a move of headquarters from Michigan to Virginia, cut 500 jobs, and laid out a plan to triple Volkswagen's North American sales in 8 years. Volkswagen sales are expected to be around 235K in 2007. This is essentially identical to 2006 sales. VW sold 100,000 more cars just 5 years ago. Volkswagens incentive spending is above average. Jetta, Passat, Touareg, and Beetle have substantial buyer incentives, yet these are the core of the ambitious plan. This seems like a recipe for failure to me. Will the German brass give the new guy a free reign? Or continue the German obsession with micro-management that ruined Chrysler? End Stefan Jacoby: New CEO at Volkswagen, return to News-Blog by Edgar V. Sherbenoutexas-cars-and-dealerships.com
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