09/24/07

Jag Sales Slump Continues, XF Coming

Jaguar Cars sold 130,300 vehicles in 2002, around 75,000 in 2006, and is on track for just 60,000 vehicles in 2007.

Management has wisely decided to cut production rather than to sully the brand's already tarnished mystique with incentives.

As the struggling car maker increases its synergies with Land Rover and owner Ford still seeks a buyer, a new sedan is the make-or-break product for Jag.

Jaguar XF sport sedan features advanced technology and ultramodern styling. Under Ford, the marque had relied on retro styling which invoked the glory days of Jag.

The new XF Jags are slated to appear in March. Will Jaguar have new owners before the debut?